A public relations wears many different hats, and thus it can be difficult to define. In its most basic terms, public relations is defining and strengthening a business’s brand image through outreach to consumers, other businesses, and influencers.
Public Relations involves gaining high-quality backlinks from websites and online publications and honest (hopefully good) customer reviews. It helps you reach your target customers by featuring your business on websites they read, podcasts they listen to and on social media accounts they love. Ultimately, Digital PR positively impacts a website’s search engine visibility and ranking.
